Webflow Overview: Is It a Severe Choice for Tech-Savvy Customers?

On-line web site builder providers have been round for 25+ years. The idea is ok in concept: Permit the to consumer consider the content material they find out about – let the service deal with all that fiddly technical net gobbledy-gook within the background.

In fact, the truth has usually been much less agreeable. Whereas anybody can get a fundamental web site on-line rapidly, usually the web site builder was much less in a position to develop with you as your information and ambition elevated. Ultimately, the extra enterprising customers moved on towards a customized answer.

However is that this nonetheless the expectation in 2022? On-line builder providers have come a great distance for the reason that days of Geocities, Angelfire, and Xoom. Trendy webapps like Webflow, SquareSpace, and Editor X have had time to refine their choices to cater to extra refined, tech-savvy customers.

As such, that is NOT a typical ‘Does this product work?’ overview. In fact it does. SitePoint is a tech web site for a group of builders, so we’ll be REVIEWING WEBFLOW AS DEVELOPERS. We’ll be asking:

  • What performance and adaptability does Webflow provide?
  • What are the difficulties and limitations?
  • Is Webflow a real different to constructing a customized web site from scratch?

What are we constructing?

To correctly take a look at options, I’m going to begin with a clean template and construct this Figma design from scratch. Over the approaching weeks, I’ll do the identical with different competing providers (Editor X, SquareSpace, and so forth ) so we’ll be capable of examine their strengths and weaknesses

The judging standards

We reviewed Webflow on the next 5 classes.

1. Format and design instruments: Does a reliable designer have sufficient flexibility to do most issues?
2. CMS/information administration: Can it deal with repeating information varieties reminiscent of gallery objects, merchandise or posts?
3. Integrations: Ecommerce, multimedia and different customized stuff
4. Cell efficiency: A web site is basically nugatory if half your viewers can’t use it correctly
5. Pricing: The bottomline.

With that in thoughts, let’s get began.


As you may anticipate, Webflow onboards you with a Q&A wizard that units your account, area, timezone, template (none in our case), and web site sort. Wherever I might, I enabled superior choices to present me full entry to all instruments and panels.

The Webflow Q&A setup wizard.

1. Design & Format instruments

The onboarding does a very good job of educating you the first UI. Your most elementary structure items are:

  • Sections (full-width edge-to-edge blocks)
  • Containers (a centred, width-limited column)
  • Grids (playing cards & galleries)
  • Columns

These items could be dragged onto your ‘canvas’, and moved and reconfigured simply.

A UI panel showing the adding and configuring of layout components

Constructing a structure with elements

It was at about this stage I encountered my first ‘technical roadblock’. Initially I had designed a 5-column structure for my gallery rows (see the Figma), however Webflow’s instrument are set-up to supply 12-column choices (i.e. 1,2,3,4,6,12).

Now, I think it’s technically doable to load a separate stylesheet containing further 5-column structure CSS (or 7-column if you happen to want) when you’ve got time to hack round. There’s definitely a ‘Customized Code’ panel in your Dashboard settings (see above) – however that is solely accessible on paid plans.

Admittedly, this gained’t be a show-stopper for most individuals, however it’s price noting that transferring away from a 12-column primarily based structure mannequin is non-trivial.

So, after compromising and switching my 5-column structure to 4-column, blocking out the location ‘bones’ was comparatively fast and simple.

Setting columns

Including and sizing columns

You’ll be able to drag, drop, and rearrange structure items from the lefthand panel. Decide a thumbnail structure within the ‘Column Settings’ instrument to insert columns – then drag the borders to resize them. Nearly all CSS properties could be configured from the righthand panel.

Adding text elements

Including textual content components

Photographs, headings and textual content can then be dropped into your structure construction.


Typically we’ll create a brand new UI part like a card, after which must re-use that part sort throughout the appliance. Webflow permits you to save a part as a ‘image’, re-use situations of that image elsewhere, and regulate all of these situations from a single level. This supplies a great way to standardize your UI.

SVG assist is great

Webflow appears to like SVG. In my expertise, most picture add providers nonetheless outright block SVG uploads, whereas others ‘sanitize’ SVG uploads in a manner that may visually break them. Webflow appeared to show all my SVGs precisely as they have been created. This can be a huge tick for me.

2. CMS/Knowledge Administration

Webflow gives a versatile CMS facility – though you do should be on their 2nd-tier subscription plan ($16/month) to entry it. I used to be in a position to construct a brand new ‘art work’ content material sort (Webflow refers to them as ‘Collections’) with slots for picture, title, description, publish date and value.

Webflow CMS collection items

Webflow CMS assortment objects

As soon as your content material is entered right into a ‘Assortment Checklist’, it may then be filtered and fed into your structure. Collections stand out in purple UI components in your UI (see under).

As a pleasant contact, Webflow permits you to set content-sensitive styling. For example, you may guarantee overlay textual content is at all times mild when positioned on prime of predominantly darkish background photos.

Webflow collections

Webflow’s CMS ‘assortment’ creator

3. Integrations & Extension

Webflow gives some worthwhile amenities exterior the usual web site technology.


A fundamental ecommerce facility is offered on their $29/mon plan. As this supplies as much as 500 gross sales objects for lower than $50k annual gross sales quantity, it ought to cowl most startup companies. Their subsequent tier jumps to $74/mon for 1000 objects and up $200K gross sales.

Gross sales objects are handled as a brand new CMS ‘Assortment’ sort, making them straightforward to distribute into your structure.

Sales items are new collections

Gross sales objects are handled as new collections.

Video & Youtube

Let’s be sincere: No professional website-builder service goes to launch in 2022 with out the power to embed and show video, and Webflow is not any exception.

Lottie Animations

Lottie is a well-liked vector animation format, well-suited to net apps. Whereas I definitely wouldn’t have anticipated it, Lottie add is a welcome addition for me.

4. Cell efficiency

Good responsive design is a delicate and complex artwork, so it’s maybe not shocking that this has been an issue space for previous template-driven web site builder apps. Designing a one-size-fits-all algorithm that works for all situations is hard.

Webflow has 4 gadget views arrange by default:

  • Desktop
  • Pill
  • Cell Panorama
  • Cell Portrait
Showing the responsive design switches

Swap between gadget views on the prime of display screen.

You’re free to create your individual customized breakpoints in addition to regulate the prevailing widths. Any styling adjustments you make whereas within the pill/cellular views are routinely appended to the related media question. This makes it straightforward to focus on particular person kinds, however I discovered it tougher to return to a cohesive understanding of what good CSS selections needs to be on this setting. To be truthful, this isn’t a Webflow downside, it’s a ‘visible web site builder’ downside.

As you may see above, Webflow treats the Desktop view because the ‘Base breakpoint’ after which appends further kinds to the smaller gadget views.

Though I think many people may want a mobile-first strategy, I suppose it’s probably complicated to ask much less tech-savvy customers utilizing a desktop utility to start by constructing their cellular structure first.

‘Desktop-first’ will not be perfect, however I can see the reasoning behind it.

5. Pricing

Webflow has a multi-tiered pricing mannequin however it’s most likely finest simplified to:

Static web site CMS web site Fundamental Ecommerce web site
Options Area Area + CMS Area + CMS + Ecom
Value $12/m $16/m $29/m



  • Versatile structure creation
  • Simple area delegation
  • Refined media queries
  • Easy ecommerce implementation
  • Accessing actual CSS properties is comparatively straightforward
  • Good SVG assist


  • Some structure limitations (5,7 column)
  • Desktop-first responsiveness
  • Forming a helpful overview of your CSS as an entire isn’t straightforward. Maybe this turns into clearer over time.

Webflow supplies lots of energy and adaptability for visible web site builder app. There definitely ARE some technical limitations. Cell-first design seems tough – if not unattainable – as does barely non-standard structure schemes (i.e. 5 columns).

Nevertheless, I didn’t hit as many technical roadblocks as I may need anticipated all through the construct. What’s extra, Webflow made lots of fiddly stuff (Area setup, CMS setup, ecommerce, and so forth) simpler than common with out me ceding a lot management.

I might see myself selecting Webflow for comparatively typical net content material/ecommerce tasks that I nonetheless needed excessive ranges of design management over.

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